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It only took one look at the brand new Oregon Football facilities before we started feeling sorry for everyone else slinging the pigskin at the collegiate level. U of O tasked us to bring the same level of bad-assness into their digital presence. All in all we spent the better part of four sleepless months hammering out an interactive recruitment experience, from arming a film crew with ARRI cameras, to developing the overall look & feel, into figuring out what type of web tech would enable our vision to fruition. The concept was to make what once was a templatized digital brochure into a hyper-engaging, immersive experience to prospect athletes.
We were fortunate to have our efforts recognized by the Bleacher Report, FWA, AWWWARDS, AIGA, and The One Show.